The 50/50 mission

Keeping your dog healthy, and donating to keep others alive.

Most companies exist to make a profit. We exist to give half of ours away — to the no-kill shelters keeping dogs alive while they wait for a family.

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I like to describe Daily Super Dog as a "Social Company". Where almost all companies are only focused on profits, our company has another goal. We donate 50% of our profits to no-kill animal shelters — because ordering from us instead of a big business can literally save lives.

Founder's Vision · Daily Super Dog

How the 50/50 works

Three steps. No fine print.

01 You order

Every jar — one-time or subscription — counts toward the cycle. Nothing extra to opt into, no roundup buttons, no donation checkbox. It's built in.

02 We tally the cycle

At the end of each cycle we calculate profits: what came in, minus what it cost to make, ship, and sell. The honest number, not a marketing number.

03 Half walks out the door

50% of that profit goes to no-kill animal shelters — and we publish what was given, to whom, in the open ledger below.

Every jar does two jobs.

Half for your dog

A daily chew that pulls its weight.

  • Omega-3s, colostrum, salmon oil & turmeric in one soft chew
  • Every active disclosed at its exact dose
  • Made for daily routines, not miracle promises
50%of profits
Half for a shelter dog

Profit that walks out the door on four legs.

  • 50% of profits donated to no-kill animal shelters
  • Donations reported openly, every cycle
  • No-kill means dogs get the time they need to find a home
Why no-kill shelters

Time is the thing shelters run out of.

In many shelters, space and funding decide how long a dog gets to wait for a family. No-kill shelters make a different promise: healthy, treatable animals aren't euthanized for time or space — they stay until they're adopted. Keeping that promise costs money every single day: food, vet care, staff, kennels.

That's the gap we exist to help fund. Not with a token percentage rounded onto a receipt — with half of everything we make.

The open ledger

The ledger starts at zero. That's the point.

We're new. We haven't donated millions, and we won't pretend otherwise. What we will do is publish every cycle's donation here — the amount and the shelters it went to — starting with our very first one.

Donation LedgerUpdated every cycle
Cycle 1 — 2026First report after launch
Cycle 2 — 2026
Cycle 3 — 2027
Each entry lists the donated amount and the receiving no-kill shelters. If a cycle has no profit, we say that too — honesty runs both ways.
What we run on

Three values, in order.

01 Donating

The core of the business is being a "Social Company". We give 50% of profits back to society, in the form of donations to no-kill animal shelters. It's not a campaign — it's the reason the company exists.

02 Science-based ingredients

We only make supplements with ingredients that have solid scientific research behind them, and we only make claims we can stand behind. Every active, listed at its exact dose.

03 Honest education

Every owner deserves to understand how their dog actually experiences the world. We share the science openly — because an educated owner is the best thing that can happen to a dog.

Join the 50/50

One jar for your dog. Half the profit for a dog still waiting.

Get the jar →