Every 90 secondsa healthy dog or cat is killed in a shelter in the US.
Not because they were sick or dangerous. Because there wasn't a kennel, a foster home, or a budget to keep them one more week. That's the gap our donations go into: food, vet care, transport and the programmes that get dogs out the front door instead of the back.
Profit, not revenue. Half, not "a portion".
Lots of brands say they "give back". We wanted a number you could hold us to. So here's exactly how it's calculated, with no small print.
Half of what we earn goes to a dog that's still waiting.
We make calm for anxious dogs. But the dogs who need calm most are the ones nobody's picked up yet. So every quarter we take 50% of our net profit and give it to the fight to end the killing of healthy dogs in shelters.
Every donation, in public.
Updated within 30 days of each quarter closing. Receipts attached.
Total donated to date: € 0 · Next donation: January 2027
Four rules we don't bend.
The number is fixed
50% of net profit. Not "up to", not "a portion", not a percentage that moves when it suits us.
We show our working
Every quarter's net profit and donation goes on this page, with the receipt. If you can't see it here, it didn't happen.
No-kill only
Our donations go to organisations committed to ending the killing of healthy, treatable dogs. Not to shelters that still do it.
Honest in bad quarters
If we lose money, we'll say so. We'd rather post a zero than quietly skip a quarter.
One partner. The biggest no-kill effort in the US.
We chose one organisation instead of spreading donations thin: a national no-kill leader that runs shelters, funds local rescues, and publishes its own numbers every year. We'll announce them by name here as soon as the partnership paperwork is signed.
Because a dog that's already calm under our blanket shouldn't be the only dog that gets a second chance.
The ones we get asked most.
Only if we don't post the numbers. That's why the ledger is on this page and not in a press release. Check it every quarter.
Because 50% of revenue would mean selling blankets at a loss and closing within a year. Half the profit keeps us around to keep donating.
Because the scale of shelter killing there is where money changes the most lives fastest. We're open to adding a European partner as we grow.
Yes, and you should if you want to. Buying a blanket is for people who also have an anxious dog at home. You get calm, a shelter dog gets a chance.
No. The donation comes out of our half of the equation, not yours. The blanket costs what it costs.
Our accountant closes each quarter; the receipts come from the partner. Both are linked in the ledger once published.
Calm for yours. A second chance for theirs.
Every Hug Blanket does both. Pick one up and you'll see your quarter's donation posted right here.
Get the Hug Blanket